Serene brand identity for an independent gym studio in France, promoting the power of flow and the benefits of physical activity on mental health.
BLOOM
Physical activity, health and well-being
Brand identity - Brand guidelines - Illustration - Print design - Web design - Social media visuals
THE CLIENT
When she decided to open her own studio, Lydie Battaglia, the teacher and founder of Bloom, was deeply committed to providing quality teaching at an affordable price, thereby making well-being more accessible to a broader audience. By offering a humanised and personalised service, she created a warm environment where people can connect with their minds and bodies to find inner peace.
THE OBJECTIVES
Stand out from the competition and make potential customers easily identify what makes the studio unique.
Build a strong emotional connection with people to enhance both customer loyalty and studio’s customer base.
Establish a sense of community by becoming a hub for like-minded individuals sharing values that resonate with the studio’s.
THE SOLUTION
From the strong curvy logo to photography style or hand-painted waves, all the visual elements were designed to converge towards that idea of flow, positivity and serenity.
A set of custom watercolour icons was meticulously crafted, each of them reflecting one of the many benefits of a regular practice (growth, balance, focus...). With the possibility to be used individually or as a pattern, it also provides an opportunity for merchandising (yoga mats, clothings, accessories...), helping to extend the reach of the brand beyond the studio and increase visibility.
Combining a traditional approach with a fresh colour palette allowed the brand to stand out visually and echoed Lydie’s aim to build a joyful and inclusive community.
In a concern for sustainability, all the stationery was printed on cotton recyclable paper.
